Naturaily
Brand Direction & Web Redesign
'26Year
NaturailyClient
Brand Direction, Web DesignService
FullbranddirectionexplorationandwebsiteredesignforNaturaily—aRubyonRails&Reactsoftwarehouse.Frombrandkeywordsandvisualmoodtohi-fiwebdesigninFigma.
View in Figma ↗© Naturaily
My Role
Led the brand direction phase: defined keywords (fluid, precision, organic intelligence), explored two visual directions — Amberglass and Vibrant Jelly — and developed 3D visual language with custom assets. Delivered complete hi-fi web designs across all key pages.
Outcome
A bold new visual identity that breaks away from generic software house aesthetics — organic, fluid, and precise. Full Figma design system ready for development handoff.
Next projectReact Universe App →