I'm Magdalena — a Senior Brand & Product Designer based in Wrocław, Poland. I work at the intersection of brand and product, creating visual identities, digital experiences, and products that are intentional and coherent.
Currently at Callstack, where I lead design for brand, product, and events — from brandbook to mobile app, from conference identity to design system. I work end-to-end: strategy, UI/UX, handoff, and everything in between.
Services
1. Brand Design & Visual Identity
Building and evolving brand systems — logo, typography, color, and visual language. From initial concept to full brandbook, I ensure every touchpoint feels consistent and intentional.
2. UI/UX Design
Full end-to-end product design: from user research and lo-fi wireframes to hi-fi interfaces and interactive prototypes. I design with clarity and usability at the core.
3. Product Design
Designing digital products end-to-end — from research and lo-fi wireframes to hi-fi interfaces and prototypes. I focus on usability, clarity, and making things that actually work for people.
4. Event & Marketing Design
Full visual identity for conferences and events — stage design, printed materials, social media templates, speaker assets, and web presence.
Software Stack
Experience
Senior Brand & Product Designer
Callstack, WrocławLeading brand and product design at a top React & React Native consultancy. Responsible for visual identity, UI/UX of digital products, and full event branding for React Universe Conf — Europe's largest React & React Native conference.
Freelance Brand & Product Designer
IndependentWorking with clients on brand identity, visual direction, and product design. Projects include website redesigns, mobile app UI/UX, event branding, and marketing design — from early concept to final delivery.