Callstack

My Role

End-to-end ownership of Callstack's visual identity — brandbook, logo, typography, color system, and UI styling. Responsible for all brand touchpoints: website, social media, presentations, and marketing materials.

Outcome

Collaborated closely with the development team and external Webflow agency to ensure design system consistency from Figma handoff to live implementation. Delivered a cohesive brand that scaled across digital and print.

I joined the B2B Besties podcast to talk through the Callstack rebrand — design process, brand strategy, and building a cohesive visual identity.